Hyp.thesis
What if luxury transforms itself for the next generation of consumers with new ideologies?
THE CHALLENGE
The luxury industry is relatively safe in its offering, with each house offering familiar products, services, and expectations. How does luxury transform itself for the next generation of consumers with new ideologies?
FORTE
Brand Strategy
Brand Identity
Mobile App
Industrial Design
Editorial Design
E-commerce Design
In the shared-economy future, owning individually designed and crafted objects may experience a renaissance as the ultimate luxury. As a stark contrast to the shared commodities, the new luxury strategy may form as proprietor-inspired parametrically-designed artifacts. Positioned between occasional gift and cultural curator is Hypothesis — a brand driven by a new kind of sustainable ideology, made-to-measure with unique purchasing experience and meticulously designed details.
“My tastes are simple : I’m easily satisfied with the best”
PHYSICAL AND DIGITAL BRAND MARK
HYPOTHESIS MONOCLE
