ACTON: CUTTING EDGE MOBILITY
THE CHALLENGE
Acton, a start-up that took the micro-mobility scene by storm, introduced a lightweight electric "vehicle," gaining media coverage worldwide. While the firm's niche approach to early adaptors has garnered launch success, there is certainly room for growth in the adaption of consumers in the mass market segment.
FORTE
BRAND STRATEGY
WEB DESIGN
MOBILE APP CONCEPT
A brand re-fresh was proposed to introduce Action to the eco-conscious consumers as the "Cutting Edge Mobility" company for consumers looking for more thoughtful alternatives to move about town manually. Harnessing the power of word of mouth by motivating the general consumers to enjoy every moment in life with efficient mobility. The project was a great success and has influenced a new generation of products that manifested "Cutting Edge Form-Design."
