Ofactogram
Can Craftsmanship and Technology co-exist to manifest objects that inspire?
THE CONTEXT
Consumers' taste in home decor style is shifting, with a growing focus on technological aesthetics. While interior products available in the accessible market focus on relatively traditional appeal.
Maison+House was born as an accessible future-forward lifestyle sub-brand that offers lasting creations for individuals and their new multi-faceted living space.
FORTE
Brand Strategy
Industrial Design
Product Development
Packaging
Social Media Design
E-Commerce Development
App Design
The tension between the high-tech short-lifespan consumer products and long-lifespan built environments is a fascinating dynamic that persists due to product life cycle differences. Instead of creating products that lean towards either extreme, M+H explores the intersecting spaces in between — designs inspired by avant-garde technologies and yet realized by the technical know-how of European artisans.
ANIMATED BRAND VERNACULAR
OLFACTOGRAMS
To communicate the avant-garde aesthetic of the MAISON+HOUSE world, particle simulations were used to represent the diffusion of the fragrance.
The other visual element that is embedded in the video background is the archways as represented by the logo.